{"title":"Plain Rugs","description":"\u003ch4\u003ePlain designer rugs bringing refined texture and understated elegance to interiors.\u003c\/h4\u003e","products":[{"product_id":"reeves-rug-300-x-400-cm","title":"Reeves Rug - 300 x 400cm","description":"\u003ch4\u003eEichholtz Reeves Rug - 300 x 400cm\u003c\/h4\u003e\n\u003cp\u003eWith its natural look and beautiful graphic pattern, the Reeves Carpet will enhance your decor.\u003c\/p\u003e\n\u003cp\u003eIt is handwoven of 100% viscose, a natural synthetic fibre. Viscose carpets have a silky glamour when exposed to light. Therefore, viscose is used as a convenient replacement for silk. It‚ôs easy to maintain and particularly suitable for people that are allergic to animal hair.\u003c\/p\u003e","brand":"Eichholtz","offers":[{"title":"Default Title","offer_id":55395933094217,"sku":"111706","price":3995.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/screenshot_2025-09-30_at_10.06.44.png?v=1789971901"},{"product_id":"tobais-rug-beige-274-x-365-cm","title":"Tobais Rug in Beige - 274 x 365cm","description":"\u003ch4\u003eUttermost Tobais Rug in Beige - 274 x 365cm\u003c\/h4\u003e\n\u003cp\u003eRescued Italian Beige And Gray Leathers Hand Woven With Natural Hemp. This Rug Is Not Recommended For High Traffic Areas.\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397563760969,"sku":"U-73052-9","price":760.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/rug_4_2.png?v=1789984534"},{"product_id":"makula-natural-jute-183-x-274cm-rug","title":"Makula Rug in Natural Jute - 183 x 274 cm","description":"\u003ch4\u003eUttermost Makula Rug in Natural Jute - 183 x 274 cm\u003c\/h4\u003e\n\u003cp\u003eThe Makula Natural Rug Features A Hand Knotted Construction Made Of Natural Twisted Jute For A Casual Braided Look.\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397852807497,"sku":"U-70035-6","price":1280.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/70035-6_1.jpg?v=1789985919"},{"product_id":"makula-natural-jute-244-x-305cm-rug","title":"Makula Rug in Natural Jute - 244 x 305 cm","description":"\u003ch4\u003eUttermost Makula Rug in Natural Jute - 244 x 305 cm\u003c\/h4\u003e\n\u003cp\u003eThe Makula Natural Rug Features A Hand Knotted Construction Made Of Natural Twisted Jute For A Casual Braided Look.\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397852938569,"sku":"U-70035-8","price":1881.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/u-70035-8.jpg?v=1789985919"},{"product_id":"makula-ivory-jute-183-x-274cm-rug","title":"Makula Rug in Ivory Jute - 183 x 274 cm","description":"\u003ch4\u003eUttermost Makula Rug in Ivory Jute - 183 x 274 cm\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe Makula Ivory rug features a hand knotted construction made of twisted Ivory jute for a casual braided look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397853069641,"sku":"U-70036-6","price":1059.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/70036-6_1.jpg?v=1789985922"},{"product_id":"makula-ivory-jute-244-x-305cm-rug","title":"Makula Rug in Ivory Jute - 244 x 305cm","description":"\u003ch4\u003eUttermost Makula Rug in Ivory Jute - 244 x 305cm\u003c\/h4\u003e\n\u003cp\u003eThe Makula Ivory Rug Features A Hand Knotted Construction Made Of Twisted Ivory Jute For A Casual Braided Look.\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397853102409,"sku":"U-70036-8","price":1627.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/70036-8_1.jpg?v=1789985921"},{"product_id":"rafael-ivory-wool-183-x-274cm-rug","title":"Rafael Rug in Ivory Wool - 183 x 274 cm","description":"\u003ch4\u003eUttermost Rafael Rug in Ivory Wool - 183 x 274 cm\u003c\/h4\u003e\n\u003cp\u003eThis Hand Knotted Rug Showcases Undyed Wool Blended With Strands Of Natural Jute For An Upscale Casual Appeal.\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397853495625,"sku":"U-70037-6","price":1379.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/70037-2_2.jpg?v=1789985922"},{"product_id":"lovelle-ivory-soft-wool-183-x-274cm-rug","title":"Lovelle Rug in Ivory - 183 x 274 cm","description":"\u003ch4\u003eUttermost Lovelle Rug in Ivory - 183 x 274 cm\u003c\/h4\u003e\n\u003cp\u003eThe Lovell, Ivory Rug Features A Hand Woven Construction Using Soft To The Touch New Zealand Wool With Heavy Striations For An Organic Casual Appeal.\u003c\/p\u003e\n\u003ch4 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUTTERMOST\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003eUttermost is a family owned and managed US interior brand with an extensive range of \u003ca href=\"https:\/\/www.pavilionbroadway.co.uk\/furniture.html?brand=11817\u0026amp;collection1=12003\"\u003e\u003cspan class=\"s2\"\u003efurniture\u003c\/span\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/www.pavilionbroadway.co.uk\/designer-lighting.html?brand=11817\u0026amp;collection1=12003\"\u003e\u003cspan class=\"s2\"\u003elighting\u003c\/span\u003e\u003c\/a\u003e \u0026amp; \u003ca href=\"https:\/\/www.pavilionbroadway.co.uk\/home-decor.html?brand=11817\u0026amp;collection1=12003\"\u003e\u003cspan class=\"s2\"\u003eaccessories\u003c\/span\u003e\u003c\/a\u003e with an upscale luxury aesthetic. We have some of the most talented designers in the industry creating fresh and unique complimentary collections to beautify your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003eWhile we are focused on bringing you the most fashion-forward products in the industry, we know that good design means nothing without quality manufacturing. You can be certain that no shortcuts are taken in manufacturing to make sure our products exceed expectations.\u003c\/span\u003e\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397854019913,"sku":"U-71165-6","price":625.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/71165-2_1.jpg?v=1789985931"},{"product_id":"lovelle-rug-ivory-244-x-305-cm","title":"Lovelle Rug in Ivory - 244 x 304cm","description":"\u003ch4\u003eUttermost Lovelle Rug in Ivory - 244 x 304cm\u003c\/h4\u003e\n\u003cp\u003eThe Lovelle, Ivory Rug Features A Hand Woven Construction Using Soft To The Touch New Zealand Wool With Heavy Striations For An Organic Casual Appeal.\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397854183753,"sku":"U-71165-8","price":930.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/rug_1__2_1.png?v=1789985933"},{"product_id":"lovelle-rug-ivory-274-x-366cm","title":"Lovelle Rug in Ivory - 274 x 366cm","description":"\u003ch4\u003eUttermost Lovelle Rug in Ivory - 274 x 366cm\u003c\/h4\u003e\n\u003cp\u003eThe Lovelle, Ivory Rug Features A Hand Woven Construction Using Soft To The Touch New Zealand Wool With Heavy Striations For An Organic Casual Appeal.\u003c\/p\u003e","brand":"Uttermost","offers":[{"title":"Default Title","offer_id":55397854216521,"sku":"U-71165-9","price":1257.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/rug_1__2_2.png?v=1789985935"},{"product_id":"sestri-rug-200-x-300-cm","title":"Sestri Rug - 200 x 300 cm","description":"\u003ch4\u003eEichholtz Sestri Rug - 200 x 300 cm\u003c\/h4\u003e\n\u003cp\u003eElevate your living space with the hand woven Eichholtz Carpet Sestri, crafted from luxurious wool to create a cozy and inviting atmosphere.\u003c\/p\u003e\n\u003cp\u003eThis beige carpet exudes sophistication with its creamy texture, harmoniously blending into diverse interior designs.\u003c\/p\u003e","brand":"Eichholtz","offers":[{"title":"Default Title","offer_id":55397960286537,"sku":"118110","price":1995.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/rug_4__1.png?v=1789986481"},{"product_id":"palinuro-rug-natural-jute-300-x-400-cm","title":"Palinuro Rug in Natural Jute - 300 x 400 cm","description":"\u003ch4\u003eEichholtz Palinuro Rug in Natural Jute - 300 x 400 cm\u003c\/h4\u003e\n\u003cp\u003eElevate your living space with the Palinuro Carpet by Eichholtz, a testament to artisan craftsmanship.\u003c\/p\u003e\n\u003cp\u003eHand knotted with a flat weave from 100% jute, this carpet exudes a natural elegance that harmonizes with any luxurious interior design.\u003c\/p\u003e\n\u003cp\u003eDiscover the ecological excellence of our jute items. Jute, sourced from the swift-growing jute plant, boasts a remarkable ecological footprint. With a harvest cycle of under six months, jute requires less land and water compared to conventional fibres. Its cultivation minimally depends on pesticides and fertilizers, making it an environmentally friendly choice. Jute's rapid growth also contributes to efficient carbon absorption, with one hectare absorbing an impressive 15 tons of CO2 within just 100 days. As a fully biodegradable and recyclable material, jute aligns with eco-conscious principles, providing both sustainability and functionality in each meticulously crafted item. Embrace a harmonious blend of nature and innovation with our Jute collection.\u003c\/p\u003e\n\u003cdiv id=\"product-downloads-container\"\u003e\n\u003cdiv id=\"product-downloads\"\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Eichholtz","offers":[{"title":"Default Title","offer_id":55397979357513,"sku":"118102","price":2995.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/118102_2_1_1.jpg?v=1789986577"},{"product_id":"palinuro-rug-natural-jute-200-x-300-cm","title":"Palinuro Rug in Natural Jute - 200 x 300 cm","description":"\u003ch4\u003eEichholtz Palinuro Rug in Natural Jute - 200 x 300 cm\u003c\/h4\u003e\n\u003cp\u003eElevate your living space with the Palinuro Carpet by Eichholtz, a testament to artisan craftsmanship.\u003c\/p\u003e\n\u003cp\u003eHand knotted with a flat weave from 100% jute, this carpet exudes a natural elegance that harmonizes with any luxurious interior design.\u003c\/p\u003e\n\u003cp\u003eDiscover the ecological excellence of our jute items. Jute, sourced from the swift-growing jute plant, boasts a remarkable ecological footprint. With a harvest cycle of under six months, jute requires less land and water compared to conventional fibres. Its cultivation minimally depends on pesticides and fertilizers, making it an environmentally friendly choice. Jute's rapid growth also contributes to efficient carbon absorption, with one hectare absorbing an impressive 15 tons of CO2 within just 100 days. As a fully biodegradable and recyclable material, jute aligns with eco-conscious principles, providing both sustainability and functionality in each meticulously crafted item. Embrace a harmonious blend of nature and innovation with our Jute collection.\u003c\/p\u003e","brand":"Eichholtz","offers":[{"title":"Default Title","offer_id":55397979717961,"sku":"118101","price":1495.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/rug_5__1.png?v=1789986579"},{"product_id":"liam-rug-silver-300x400","title":"Liam Rug in Silver - 300 x 400cm","description":"\u003ch4\u003eEichholtz Liam Rug in Silver - 300 x 400cm\u003c\/h4\u003e\n\u003cp\u003eWith its soft and natural look, the silver sand Liam Carpet will enhance your decor.\u003c\/p\u003e\n\u003cp\u003eIt is handwoven of 60% linen pile and 40% viscose pile, giving it a silky glamour. This beautiful carpet is easy to maintain and particularly suitable for people that are allergic to animal hair.\u003c\/p\u003e","brand":"Eichholtz","offers":[{"title":"Default Title","offer_id":55398471008585,"sku":"112240","price":3495.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/112240_3_1_1.jpg?v=1789988800"},{"product_id":"graffryn-lambswool-rug-200x290","title":"Graffryn Lambswool Rug - 200 x 290 cm","description":"\u003ch4\u003ePavilion Chic Graffryn Lambswool Rug - 200 x 290 cm\u003c\/h4\u003e\n\u003cp\u003eThe beautiful Graffryn lambswool rug has been hand crafted with renewable New Zealand's Lambswool, known for its strength, resilience, and softness, which makes an ideal choice for high-traffic areas such as living rooms. New Zealand blended wool is hard-wearing and luxurious underfoot, along with hypoallergenic and stain resistant. Each rug features a unique and contemporary design created by a hand tufting process, offering depth and detail to the final piece.\u003c\/p\u003e","brand":"Pavilion Chic","offers":[{"title":"Default Title","offer_id":55398527729993,"sku":"5056693533467","price":456.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/pavilion_chic_graffryn_lambswool_rug_-_200_x_290_cm_1.jpg?v=1789988990"},{"product_id":"resha-rug-natural-small-120x180","title":"Resha Rug in Natural - Small - 120 x 180 cm","description":"\u003ch4\u003ePavilion Chic Resha Rug in Natural - Small - 120 x 180 cm\u003c\/h4\u003e\n\u003cp\u003eThis beautiful rug features a subtle traditional pattern in a neutral colour, perfect for a timeless chic look.\u003c\/p\u003e","brand":"Pavilion Chic","offers":[{"title":"Default Title","offer_id":55398530908489,"sku":"5056693533344","price":98.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/pavilion_chic_resha_rug_in_natural_-_small_-_120_x_180_cm_1.jpg?v=1789988994"},{"product_id":"bromley-lambswool-rug-200x290","title":"Bromley Lambswool Rug - 200 x 290 cm","description":"\u003ch4\u003ePavilion Chic Bromley Lambswool Rug - 200 x 290 cm\u003c\/h4\u003e\n\u003cp\u003eThe beautiful Bromley Lambswool rug has been hand crafted with renewable New Zealand's Lambswool, known for its strength, resilience, and softness, which makes an ideal choice for high-traffic areas such as living rooms. New Zealand blended wool is hard-wearing and luxurious underfoot, along with hypoallergenic and stain resistant. Each rug features a unique and contemporary design created by a hand tufting process, offering depth and detail to the final piece.\u003c\/p\u003e","brand":"Pavilion Chic","offers":[{"title":"Default Title","offer_id":55398531498313,"sku":"5056693533443","price":456.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/5056693533443_1_12062024141855_j.jpg?v=1789988996"},{"product_id":"marnie-rug-natural-small-120x180","title":"Marnie Rug in Natural - Small - 120 x 180 cm","description":"\u003ch4\u003ePavilion Chic Marnie Rug in Natural - Small - 120 x 180 cm\u003c\/h4\u003e\n\u003cp\u003eThis rug is a simple yet stunning designed rug, which will beautifully finish off any room in your home. The natural tones makes this rug versatile and is available in 2 different sizes to suit every room in your home.\u003c\/p\u003e","brand":"Pavilion Chic","offers":[{"title":"Default Title","offer_id":55398535725385,"sku":"5056693533375","price":98.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/pavilion_chic_marnie_rug_in_natural_-_small_-_120_x_180_cm_1.jpg?v=1789988998"},{"product_id":"marnie-rug-natural-large-160x230","title":"Marnie Rug in Natural - Large - 160 x 230 cm","description":"\u003ch4\u003ePavilion Chic Marnie Rug in Natural - Large - 160 x 230 cm\u003c\/h4\u003e\n\u003cp\u003eThis rug is a simple yet stunning designed rug, which will beautifully finish off any room in your home. The natural tones makes this rug versatile and is available in 2 different sizes to suit every room in your home.\u003c\/p\u003e","brand":"Pavilion Chic","offers":[{"title":"Default Title","offer_id":55398535823689,"sku":"5056693533436","price":171.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/pavilion_chic_marnie_rug_in_natu.jpg?v=1789988998"},{"product_id":"baser-rug-natural-small-120x180","title":"Baser Rug in Natural - Small - 120 x 180 cm","description":"\u003ch4\u003ePavilion Chic Baser Rug in Natural - Small - 120 x 180 cm\u003c\/h4\u003e\n\u003cp\u003eThis beautiful designed rug is both versatile and contemporary and available in two sizes.\u003c\/p\u003e","brand":"Pavilion Chic","offers":[{"title":"Default Title","offer_id":55398536282441,"sku":"5056693533368","price":98.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/5056693533368_1_12062024142534.jpg?v=1789989002"},{"product_id":"abby-hand-woven-rug-229-x-152-cm","title":"Abby Hand Woven Rug - 229 x 152 cm","description":"\u003ch4\u003eKeiichi Abby Hand Woven Rug - 229 x 152 cm\u003c\/h4\u003e\n\u003cp\u003eThe Abby Hand-Woven Rug is the perfect choice for those who value timeless craftsmanship, natural texture, and understated elegance. Expertly handmade by skilled artisans, this neutral woven rug brings warmth and sophistication to any interior. Whether you’re anchoring a living room, softening a bedroom, or enhancing a dining space, the Abby Rug is a versatile piece that elevates your home with effortless style.\u003c\/p\u003e\n\n\u003cul\u003e \u003cli\u003e \u003cp\u003e\u003cstrong\u003eArtisan Craftsmanship: \u003c\/strong\u003eEvery Abby Rug is a hand-woven rug, showcasing skilled artisans’ precision and individual artistry in every thread.\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003e\u003cstrong\u003eEco-Friendly Material: \u003c\/strong\u003eCrafted from recycled PET yarn, this rug is an environmentally responsible choice that brings sustainable style into your home.\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003e\u003cstrong\u003eLow-Pile Thickness: \u003c\/strong\u003eThe subtle low pile ensures easy upkeep and compatibility with furniture, making it an excellent low-pile rug for daily use.\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003e\u003cstrong\u003eQuality Construction: \u003c\/strong\u003eMade in India with a sturdy base fabric and durable recycled yarn, the Abby Rug is built to withstand high-traffic areas while retaining its refined, minimalist charm.\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\n\n\u003cp\u003eThe Abby Hand-Woven Rug is more than just a rug, it's a thoughtful design statement. Its large size and understated palette allow it to serve as the foundation of a modern living room, bring cosy texture to a minimalist bedroom, or add warmth in a dining space. \u003c\/p\u003e\n\u003cp\u003eSee how a Hand Woven rug is made.\u003c\/p\u003e","brand":"Keiichi","offers":[{"title":"Default Title","offer_id":55398812156233,"sku":"F8-ABB2300-576","price":236.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/2887\/4825\/files\/abb2300-576_1.jpg?v=1789990024"},{"product_id":"abby-hand-woven-rug-274-x-183-cm","title":"Abby Hand Woven Rug - 274 x 183 cm","description":"\u003ch4\u003eKeiichi Abby Hand Woven Rug - 274 x 183 cm\u003c\/h4\u003e\n\u003cp\u003eThe Abby Hand-Woven Rug is the perfect choice for those who value timeless craftsmanship, natural texture, and understated elegance. 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